The worth question usually arrives before the selling question is settled. An owner wants to know what the home would bring, and behind it, whether selling is even the right move. A comparative market analysis helps develop a pricing recommendation using comparable properties and market evidence, and a cherry picked set of comparables can distort it. The record holds more than the sales. Sell Odds reads sold and unsold outcomes together, filters comparables through eight gates, and maps a 201 point price elasticity curve for the specific home, so the owner can compare estimated sale probabilities across a range of asking prices.
For an architectural home the record is only half the reading. What a 1911 Craftsman would bring depends in part on what of 1911 is still in it and what can be documented. Greg Anderson built and remodeled homes for twenty years, and he assesses originality, restoration, replacement and condition in person before the numbers are trusted. The curve informs the pricing judgment; it does not replace the judgment or the walk through the house.
A Sell Odds read is a probability analysis built from the CRMLS record. It is not an appraisal, and it does not replace one where a lender or a court requires one.
The two work together. A comparative market analysis helps develop a pricing recommendation using comparable properties and market evidence, and a cherry picked set of comparables can distort one, so the comparables deserve scrutiny. Sell Odds adds a different kind of evidence: the estimated probability of selling at different asking prices, using actual sold and unsold listing outcomes, which lets an owner test a recommended price against the odds.
Part of what the buyer is weighing is the architecture, so the estimate has to respect what the house can prove: original fabric, documentation, the architect and era where the record supports them. The engine supplies outcome based pricing evidence from the record; Greg Anderson assesses the property's originality, condition and documentation himself and prices with both in hand.
How the estimated probability of selling changes as the asking price changes. A single list price hides the trade it is making. The elasticity curve shows it: the odds at the number you want, and the odds at the numbers on either side of it.
Yes. Greg Anderson of Arroyo Casa advises owners weighing whether to sell, prepare a home for sale, or retain and improve it. He brings his building experience and the Sell Odds pricing evidence to the conversation, considering the house's condition and documented features alongside the market. Deciding not to sell yet is a legitimate outcome of that conversation. If the decision moves toward selling, Selling an Architectural Home explains what representation involves.
Greg Anderson of Arroyo Casa, REALTOR, DRE# 01071792, with Keller Williams Executive in Alhambra. He built the engine, he runs the read on request, and the live demo on this site lets anyone watch it work first. His reference library on the valley's architectural homes is at library.arroyocasa.com.
Sell Odds was built by Greg Anderson, REALTOR, a real estate agent and adviser specializing in architectural and character homes. California DRE# 01071792, licensed since 1990, practicing with Keller Williams Executive in Alhambra, DRE# 02003950. His practice is Arroyo Casa, at ArroyoCasa.com, and his reference library on the architectural homes of the San Gabriel Valley is at library.arroyocasa.com/about. Email greg@arroyocasa.com or call or text (310) 402-8430.
Published September 14, 2026. Updated September 15, 2026.